With supply of re/insurance significantly outstripping demand in this extended soft
market, many underwriters have become considerably more proactive about the ways they
source business. Although no new distribution categories have displaced the traditional
channels of direct sales, broker production and delegated authorities, the insurers have
had to adopt more advanced methods to assess and rank each, to deduce their relative value.
With this approach insurers hope to concentrate their efforts on the distribution channels,
which promise profitable, and growth business. Garnering a quantitative understanding of
the nature of the underlying risks is the key to delivering actionable insights, which
guide the focus towards profitable business.